Taylor Swift is back and she means business. The singer’s much-anticipated ‘Eras’ tour kicked off this weekend – marking her first full show in five years – and, as you might expect, the impressive three-hour set featured a string of high-octane, custom-made looks.
The show was split into different sections to represent each of Swift’s albums, with bespoke outfits for every era.
“The tour represents a very important moment in Taylor’s career, because she conceived and built it as a journey through the different moments, or as the title suggests, the musical eras defining her career,” explained Alberta Ferretti, one of the designers behind one of Swift’s many on-stage ensembles. “I’m honoured that she asked me to design dresses for this special occasion. I have always been fascinated by women who constantly question and challenge themselves and Taylor, with her work, has demonstrated to be a multifaceted artist, able to constantly transform and evolve.”
Each look was carefully considered and designed to represent the feel of each album: a floaty lilac Alberta Ferretti gown and a ruffled orange Etro design for Folklore, for example, or a one-legged snake-motif Roberto Cavalli jumpsuit for Reputation.
Here, we chart her impressive tour wardrobe, from designer sketches to the up-close details: