Wednesday, February 28, 2024

Sony Music Entertainment highlights top UK talent and previews slate of shows at 2023 Iab UK Podcast Upfront – IMDb

Must read

Sony Music Entertainment’s (Sme) Global Podcast Division today previewed the company’s robust slate of shows at the 2023 Iab UK Podcast Upfront.

The presentation was highlighted by an exciting conversation with author and podcaster Elizabeth Day to celebrate that her podcast How To Fail will be joining the Sony Music podcast slate in January 2024. One of the UK’s most successful interview podcasts, the weekly series has published over 200 episodes and reached more than 45 million downloads since 2018. How to Fail delivers a loyal and highly-engaged female skewing audience, creating exciting opportunities for advertisers to engage with listeners that exhibit a strong affinity towards wellness and self-improvement.

Elizabeth Day said, “I’m so excited about this new chapter which will bring How To Fail to a bigger, wider audience whilst still retaining the fidelity of our core listenership. […] I love working with advertisers, and I love getting genuinely enthusiastic about…

Latest article