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Apple shares pop to record high after company unveils AI software

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Apple CEO Tim Cook gestures during the annual developer conference event at the company’s headquarters in Cupertino, California, U.S., June 10, 2024. 

Carlos Barria | Reuters

Apple shares popped 5% to a new record high of around $203 per share on Tuesday, a day after the company announced its long-awaited push into artificial intelligence at its annual developer conference on Monday.

Apple introduced a range of new AI features during the event, including an overhaul of its voice assistant Siri, integration with OpenAI’s ChatGPT, a range of writing assistance tools and new customizable emojis. The company pitched the features as AI for the average person, though users will likely need to upgrade their iPhones to access the tools.

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