Dolce & Gabbana Metaverse Fashion Offering Leaves Shopper Fuming

Dolce & Gabbana USA Inc. was sued by a customer who says the NFTs he spent $6,000 on that came with outfits to wear in the metaverse lost 97% of their value because the Italian luxury fashion house bungled their delivery.

The company sold Non-Fungible Tokens that were promoted as “a slate of digital, physical and experiential benefits” and could be bought and sold on the Ethereum cryptocurrency blockchain, according to the complaint. Dolce & Gabbana allegedly told consumers that buying the DGFamily NFTs would grant them access to various digital rewards, physical products and exclusive events.